Some companies have a slogan or icon to create their identity. At Ultra Wheel Company, we have an unyielding core principle of building strong durable wheels with precise fitments. Jim Smith, the owner of Ultra Wheel established that principle on day one of our company almost 40 years ago. His aggressive passion for truck racing saw him win countless individual races, along with the NASCAR Craftsman Truck series and the Baja 1000! That passion and core principle catapulted us to the pre-eminent truck wheel company in the US, and it continues today. Whether you’re looking at our Truck and Off-Road wheels, our high end Platinum line-up, or our trend setting Focal designs, we only sell Championship-Caliber Quality wheels. Please enjoy the wheel products shown here, knowing that when you own a set of our wheels, you too will be riding on our core principle of delivering the strongest, most durable wheels on the market today; Championship-Caliber Quali